ABOUT

Before I started my business, I was an accountant with a uniquely broad background – recruitment, software consulting, business plan adjudication – across industries as varied as transportation, hospitality, and manufacturing. On paper, I had the experience. But behind the scenes, I was a single parent, stretched thin, navigating layoffs and longing for a life with more freedom and flexibility.

When I was laid off from my last job, something clicked. I’d been thinking about starting my own business for years. The timing wasn’t perfect—but the universe opened a door. I discovered a self-employment program that offered both a path forward and just enough stability to leap. I said yes.

Starting my business wasn’t easy. I faced uncertainty, long nights, and the pressure of being the sole provider for my child. I questioned myself often. I wrestled with imposter syndrome – watching others grow big teams while I stayed small and intentional. But I knew deep down: I didn’t want to just “do books.” I wanted to empower business owners to truly understand their numbers – and their business.

That insight grew over time. I realized I loved strategy more than data entry. I didn’t want to manage transactions – I wanted to help people see the big picture. After a hard break with a long-term contractor, I finally claimed it: I’m not just an accountant. I’m a business strategist.

Now, I serve passionate service providers – those making $250K+ in revenue with small but mighty teams, who know they’re capable of more. I help them align operations, offers, systems, and finances so they can scale sustainably, stay rooted in their values, and finally pay themselves what they’re worth.

This isn’t just about numbers- it’s about clarity, confidence, and impact.
I help purpose-driven entrepreneurs grow in a way that honors who they are, how they want to live, and the difference they’re here to make.

WHERE WE PLACE YOUR FOCUS FOR OPTIMAL GROWTH:

SCALABILITY: Many service-based entrepreneurs are working long hours with little personal income to show for it. Together we can create a business foundation that grows while protecting your time and energy.

REFINING OFFERS : Many struggle to price their services for profitability or offer too many options, diluting their impact. We can focus on your high-value, profitable services. We can expand and refine what you already have.

HIRING TEAMS : Many business owners are overwhelmed by trying to do everything themselves but are unsure how to budget for or manage a team. Hiring can be a smart, strategic investment when planned for correctly. Your team can be contractors, employees or freelancers.

MORE MONEY IN YOUR POCKET : Business revenue is strong, but personal income remains low, leaving one questioning where the money is going. Providing education and knowledge, emphasizes financial clarity and profitability.