The Truth about Profitable Offers for Service Providers

How to price, structure, and scale your services without burning out Most service-based business owners start their pricing journey by looking around and asking “What is everyone else charging?” It seems logical, until you realize that that approach keeps you stuck, broke, or burnt out. Or all the three. So what really goes into creating […]
What It’s Like to Work with a Business Strategist: Clarity, Numbers, and Results
As a business owner, you’ve probably encountered countless challenges and decisions that require a strategic approach. But what if you had a partner dedicated to helping you navigate these complexities—someone who could use data, numbers, and your vision to drive smarter decisions? That’s where working with a business strategist comes into play. Here’s what you […]
Does Business Structure Matter

One of the first decisions you have to make when you decide to start a business is what its structure will be. Your chosen structure can affect everything from taxes to liability and growth potential. The three main ones in Canada are sole proprietorship, partnership, and corporation. Let’s explore each of these. Sole Proprietorship A […]
Why Did You Start Your Business?
If you follow Simon Sinek you know he has made his name by asking the question WHY. And it is an important question to ask yourself about your business. When you know why you started your business and it has meaning to you and your ideal clients, you have an advantage over other businesses. Go […]
Do you need a business plan or a strategic plan?
Are you looking for financing or investments or are you looking for a plan to help you reach your goals? Depending on your answer you need a business plan or a strategic plan.
Coach, Consultant, or Strategist – Which one should you choose?
As a Canadian small business owner, are you struggling to decide whether you need a coach, a consultant, or a strategist to take your business to the next level? We’ll break down the roles of a coach, consultant, and strategist, and help you determine which one is the best fit for your business needs. The […]
Business Strategy is Your Roadmap to Success
Business strategy is something every business owner needs to think about in their business but do you know what it is? The Oxford Dictionary defines business as ‘a person’s regular occupation, profession, or trade’ or ‘the practice of making one’s living by engaging in commerce’. Its definition of strategy as ‘a plan of action or […]
Off-roading is just like your business strategy

I bet you’re asking yourself how can I say this? Off-roading isn’t like business strategy! Oh, but it is. Recently my fiance and I were out enjoying some trails in our Jeep. We got to explore our beautiful province of Nova Scotia and make some memories, plus have some fun. As I was enjoying the […]